AIM
To
improve and expedite the processes that people make and communication decisions
Increasing
individual and organizational effectiveness rather than in data processing
effectiveness
The retailing decision support system
Market-planning
and resource-allocation Model Input
Reference
Conditions
Marketing
Plan Alternative
Assumed
Market-Growth-Economic Scenario
Managerial
estimates of the sensitivity Output
Sale
& Profits (An evaluation of the marginal profitability of changes marketing
plan
